Promoting Shared Prosperity
"Working with 2Bridge was seamless."
"2Bridge did a ton of work during the beginning of the pandemic to help us pivot. It was a good shift for us and helped us a lot with our 10-year anniversary Impact Report."
"2Bridge is super responsive and easy to work with."
- Linda Becker, CEO, SFMade
SFMade, a nationally recognized, San Francisco-based non-profit focused on building the local manufacturing sector, was grappling with its core messaging and brand identity, as the organization’s focus had expanded beyond San Francisco to encompass the nine-county Bay Area.
SFMade was also preparing to announce the opening of its new headquarters, the Manufacturing Foundry at 150 Hooper, after working with the city to create an innovative zoning solution that permitted the construction of affordable space for small manufacturers who commit to hiring low-income residents. And after 10 years of outstanding effort, SFMade wanted to issue its first-ever impact report to communicate the results of its work.
2Bridge kicked off the effort with a deep, strategic communications analysis that provided insights, core messages, and long-term plan for the public relations, storytelling, and social media efforts.
The PR campaign for the Manufacturing Foundry launch included enlisting key partners and preparing a script to explain the complicated zoning changes that allowed the creation of the Bay Area’s first-ever, permanently affordable manufacturing facility.
2Bridge managed SFMade’s multi-channel social media campaign and provided monthly analytics reports to record progress, observe patterns, and continuously improve the effort.
2Bridge led SFMade’s leadership team through a creative process and managed the production of SFMade’s first-ever impact report.
Deep conversations with the CEO, board members, and local manufacturers resulted in a new message platform that addressed SFMade’s “existential” brand crisis and made it easier to explain the organization’s mission and vision to members, funders, and other key stakeholders.
The PR for the launch of SFMade’s Manufacturing Foundry resulted in a variety of hits, including a glowing review by the San Francisco Chronicle’s Urban Design Critic, John King.
Our storytelling and social media efforts for SFMade pivoted and shifted into overdrive in early 2020, when the COVID-pandemic disrupted supply chains and halted manufacturing operations for many SFMade member companies. Amid all of the bad news, we decided to tell positive stories on SFMade’s blog about small manufacturers who were “Making it Work” despite the pandemic.
A multimedia impact report, called “10 Years of Impact,” summarized SFMade’s work, captured meaningful case stories, and laid the groundwork for future impact reports.
A well-planned and active social media campaign strengthened SFMade’s voice; deepened engagement with funders, partners, and manufacturers; and raised awareness of SFMade’s work and the importance of local manufacturing among reporters and influencers.
SMALL BUSINESS, ECONOMIC DEVELOPMENT,
Mission Economic Development Agency
Pacific Community Ventures
Renaissance Entrepreneurship Center
San Francisco Chamber of Commerce
San Francisco Center for Economic Development
San Francisco Hispanic Chamber of Commerce
San Francisco LGBT Community Center
San Francisco Office of Small Business
San Francisco Small Business Development Center
San Francisco Small Business Week 2012-2016
Asian Art Museum
Castro/Upper Market Community Benefit District
Golden Gate Business Association
Renaissance Entrepreneurship Center
San Francisco Economic Development Alliance
San Francisco Human Rights Commission
U.S. Small Business Administration
University of San Francisco Gellert Family Business Resource Center